Malaysia-based live streaming sports platform SportsFix has scured a US$1 million strategic investment from Mayfair 101, a boutique international investment group.
This initial financing round will fund the expansion of its business operations and services to Indonesia, Thailand and other ASEAN markets in the coming months.
Headquartered in Kuala Lumpur, Malaysia, SportsFix delivers the local, regional and international live sports content to mobile devices via SportsFix.tv to a broad range of sports fans across ASEAN.
It launched its platform in Malaysia in August last year and is on track to become the market leader in live sports streaming in Southeast Asia.
Mayfair 101’s Managing Director James Mawhinney said, “The platform was a natural choice for us given the ASEAN region has one of the highest uptake rates of mobile data consumption and a rising interest in local and international sports.”
In the long term, the firm is planning to produce its own original content across Southeast Asia, beginning with the inaugural Boost SportsFix Super Cup this month, along with its potential for undertaking an ICO to substantially increase its array of media content and expand its user base.